Episode 34: How We Raised Over 2M€ Non-Dilutive Capital for a Hardware/Femtech Startup - with Roseanne Longmore, CEO of Coroflo

How We Raised Over 2M€ Non-Dilutive Capital for a Hardware/Femtech Startup - with Roseanne Longmore, CEO of Coroflo

How do you raise money for a hardware, femtech, medical device that is highly innovative and not yet on the market? How do you get partners like the World Health Organisation to support your work? In this episode, you'll hear from Rosanne Longmore, CEO of Coroflo, a company which has developed and patented the world’s first accurate breastfeeding monitor, Coro. Coroflo have raised €4m investment and have won numerous innovation and technology awards. Coroflo are raising their Series A to launch Coro to the market in 2024.
Learn the behind the scenes story about how Coroflo started, how they pivoted, their funding journey, how to manage prodcut development, research, patenting, funding all in parallel to build a world-class medical device/femtech company. I believe they will become an Irish woman co-founded unicorn so stay tuned!
If you are a founder, get lots of great tips on how to raise serious non-dilutive capital. If you are an investor looking for a great opportunity, you should definitely listen to this episode!

My investors know that for every euro they give me, I will try and get money. I will sweat that money so hard with grant money, pitch competitions, public money. Investors really like if they know that you're going to work very hard for every euro they give you. They want to see that you're using their money to good use.

Rosanne Longmore is the CEO of Coroflo, a company which has developed and patented the world’s first accurate breastfeeding monitor, Coro. Coroflo have raised €4m investment and have won numerous innovation and technology awards. Coroflo are raising their Series A to launch Coro to the market in 2024.
Prior to Coroflo, Rosanne worked in financial services for 15 years, working across different business units including wealth management and client service operations. Having qualified from the University of Limerick, Rosanne completed further industry qualifications with the Institute of Project Management and the Institute of Bankers.
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Learn more about Roseanne on Linkedin.

In today's episode you'll learn:

• How Roseanne moved from financial services into becoming CEO of a femtech medical device company
• How Coroflo got started, how they pivoted
• Their fundraising journey so far - how they raised over 4M€, including over 2M€ in non-dilutive grants - what it's really like raising funding for a femtech, hardware medical device
• Key tips to women founders on the fundraise, do's and don'ts, how to handle investors
• How to go for major research grants like Horizon 2020 and now the new EIC grant
• How to build a robust, high achieving team that fosters innovation and high growth
• Currently raising their Series A - a fantastic opportunity for investors -check it out!
• Key tips to investors too!

​Resources mentioned in this episode:

• Coroflo website: https://www.coroflo.com/
• Video about the product- see it for yourself!
• New Impact fund in Ireland - Wakeup Capital: https://www.wakeupcapital.com/
• The EIC consultancy firm which does good work here is:https://www.lira.ltd/
  

• Roseanne will be speaking at  InvestHer Summit:
•   Paris - 29th-30th June 2023 https://investhersummit.com- get your tickets to be able to join her workshop! Follow us for updates on the links below.
  • LinkedIn: https://www.linkedin.com/company/investher-summit/
  • Twitter: https://twitter.com/InvestHerSummit

How to contact Roseanne:

Website | Coroflo
​LinkedIn | Roseanne Longmore
Twitter | coroflobaby
Email | rosanne@coroflo.com